Why Parents Are Splurging On Cool Kids Clothes
Out of 1,000 moms, over 50% expect they'll spend more on clothing than any other school products. When it comes to kids clothes, the average family of four spends around $800 a year on back-to-school clothes.
There are so many high-quality options for cool kids clothes. If you're going to spend your hard-earned money, make sure the clothes are stylish and high quality.
Read on to learn more about why parents are splurging on cool kids clothes.
Cool Kids Clothes
What makes kids clothes cool?
Most parents rate quality and durability as two of the most important factors. But comfort and style also rate high. More than 80% of parents want their kids to be comfortable. Those same parents equate cotton clothing with comfort.
High-end consumers look at the brand and quality of a product first. Durability is a factor. Novelty and fashion come next. The average parent wants fashion-forward clothes as well. But she may be more budget conscious.
Most parents look for fashionable and unique, but comfortable and durable clothes.
Close to half of all parents buy fashionable items for their kids. This is especially true when it comes to shopping for school clothes. They want their kids to feel on-trend and stylish.
Social media is a showcase for style and fashion. Parents don't have to search for what's trendy, they see it every day on their social media feeds.
Moms take the lead over dads when it comes to buying clothes for the kids. And research shows that more than 90% of moms spend more money on their kids' fall clothes than they do on their own wardrobe.
Blogs are another way busy moms keep up with the style trends. No time to research trends? Scan through a few of your favorite blogs to see what the other moms are putting on their kids.
Unique Names and Fashionable Clothes
People watch celebrities. And a big celebrity trend includes unique children's names and fashionable clothing. Many celebrities have their own children's clothing lines. These include big names like Heidi Klum, Ellen DeGeneres, and the Kardashians.
There's a lot of pressure on parents and kids alike to fit in with the most fashionable clothes.
Bullying and Fashion
Fashion bullying is a motivating force for some parents to splurge on the cool kids clothes. Kids stand out when they don't get new and trendy outfits for the new school year. The kids who don't have the brand names and fashionable clothes are easy targets for bullies.
Most schools have zero tolerance for bullying of any kind. But, it's hard to be the kid who stands out because she isn't wearing current fashions.
Know What to Wear
Teach your kids to wear what works best for them. Splurge on a few cool kids clothes for the new school year so your kids fit in. But strike a balance between fashion and budget that works for your family.
The best clothes are high-quality, durable, comfortable, and fashionable. Ready to shop for some trendy fun kids clothes for prices you'll love? Click here.